Stepping in as motion lead, I directed and architected the primary motion identity and toolkit for The Roku Channel, designed to scale across trailers, social, and platform marketing touchpoints. Anchored by a sleek Midnight palette with high-contrast Orange and brand purple accents, the system centers on the platform’s signature two-curved-corner rectangle. This modular shape language serves as a dynamic visual hero, allowing elements to flex fluidly between standard channel promotions and high-profile Roku Originals launches.

Beyond defining the core motion behavior, I led the development of standardized end-card toolkits and co-branding frameworks for Premium Subscription partners (including Crunchyroll, Paramount+, and STARZ). By establishing systematic layout logic, kinetic typography rules, and reusable animation assets, I delivered a unified, broadcast-ready pipeline that streamlines high-volume campaign output while maintaining absolute brand integrity.