Following the success of the previous year's rollout, I stepped into a creative direction and oversight role for this iteration of the Streaming Day campaign. Spanning two key video touchpoints, the campaign required maintaining high brand continuity while allowing the new motion executions to push the visual language forward.

Leveraging my foundational work from the prior campaign, I provided creative guidance, motion feedback, and quality control to the motion designers executing the spots. By overseeing the workflow from concept through final delivery, I ensured both videos remained aligned with core brand standards while maintaining visual harmony across all campaign touchpoints.