As part of the "See You in Roku" brand campaign, I built the motion bridge connecting static key art with live-action video spots across platform Home Screen ads. To bring the illustrator’s intricate location art to life, I established a hybrid workflow using Runway AI to animate individual scene elements, then hand-built the complete environment builds and camera transitions in After Effects. Following its success, I documented and presented this motion pipeline to the broader creative organization, leading walkthroughs for separate teams to adopt the framework.