Built upon the Roku Sports brand identity created by the design team, this motion system brings static assets to life through high-energy animation, harsh angles, and bold color palettes. To fully activate our illustration team's expansive player library, I integrated Runway AI into the animation pipeline to generate fluid player movement at scale. Blending AI-assisted asset generation with After Effects motion workflows, this system turns a static library into a dynamic, repeatable toolkit for sport-specific promos and bumper packages.