Anchoring a multi-touchpoint holiday initiative, this campaign spanned five distinct video placements designed to drive seasonal engagement across the platform. Serving as the motion lead, I took the initial visual direction provided by the design team and conceptualized the narrative structure. Defining character roles, motion behaviors, and story motivators to establish the overarching campaign language.

From this foundation, I authored and animated the flagship master ad that set the visual standard for the entire rollout. To ensure cross-channel consistency and team efficiency, I packaged my assets, transitions, and character rigs into a modular toolkit, handing it off to the broader motion team to execute their respective campaign touchpoints.